INSIDE OUT

Event Marketing

Aim of this brief is to create an identity package for a fictional, architectural event. The target audience are not only enthusiasts but also newbies, so I named the event "Inside Out" to support the idea

of turning architecture inside out, thus making it more transparent. The see-through characteristics of a blueprint and the clean design are supporting the unmistakeable message of the campaign.

INSIDE OUT

Event Marketing

Aim of this brief is to create an identity package for a fictional, architectural event. The target audience are not only enthusiasts but also newbies, so I named the event "Inside Out" to support the idea of turning architecture inside out, thus making it more transparent. The see-through characteristics of a blueprint and the clean design are supporting the unmistakeable message of the campaign.